Pride of the Western Plain

The NIL Collective for the University of South Dakota

Be A Part of the Success of South Dakota Athletics

Per Month
Why join Pride of the Western Plain?
— An insurance policy on your fandom
— Help attract and retain the best student-athletes
— And much more!

From our ATHLETIC DIRECTor and coaches

Jon Schemmel
University of South Dakota Athletic Director
"It is with great enthusiasm that we announce this partnership with SANIL and launch our Pride of the Western Plain collective. Since my arrival back to USD, there has not been a day where I wasn’t asked about when we would do something meaningful in the collective / NIL space. Your investment in the collective will enhance the holistic experience for our student-athletes while allowing them the opportunity to build their brands and further engage with partners and community members."
Eric Peterson
University of South Dakota Head Men’s Basketball Coach
"I would like to encourage you to support The Pride of the Western Plain, our new NIL collective here at USD. Your participation will positively affect our student athlete’s brand. It will help connect them with people and organizations that will shape their future at USD and beyond."
Leanne Williamson
University of South Dakota Women’s Volleyball Coach
"I encourage you to consider supporting The Pride of the Western Plain, which is an incredible opportunity to directly impact our student-athletes. Your contribution will allow our student-athletes to reach their full NIL potential and allow them to work to be their best on the court, in the classroom, and in life! We are grateful for this new initiative!"
Carrie Eighmey
University of South Dakota Women’s Basketball Head Coach
“Our student-athletes have a great opportunity to earn a degree from our state’s flagship University and compete on the basketball court against some of the nation’s best. Your support of Pride of the Western Plain elevates their experience to give them personal branding, networking and NIL opportunities – all of which will positively impact their futures.”
Bob Nielson
University of South Dakota Head Football Coach
“The Pride of the Western Plain collective provides an exciting opportunity for alumni, businesses and friends of the program to connect with and support the tremendous student/athletes we have here at the University of South Dakota and will help to keep our athletic programs competing at the national level.”

Meet the student-athletes

We proudly represent these student-athletes
Coming soon
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Ready to impact the future of USD Athletics?

Corporate Partners
If you'd like to be a sponsor, please contact us.