Who is Pride of the Western Plain?

Pride of the Western Plain is devoted to driving revenue for Coyotes student-athletes and positioning South Dakota Athletics to have great success in the next chapter of college athletics. Through Pride of the Western Plain, the most passionate Coyotes fans and businesses can engage with South Dakota Athletics and its student-athletes like never before and ensure our winning ways continue in Vermillion for years to come. By becoming a Pride of the Western Plain member and/or and partnering with Pride of the Western Plain to grow your business, you are contributing to the long-term success of the University of South Dakota Athletics.
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Frequently asked questions

ARE CONTRIBUTIONS TAX DEDUCTIBLE?
Pride of the Western Plain is not a 501c3 tax exempt entity. As such, contributions to Pride of the Western Plain are not tax deductible as a charitable donation. A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at elle@studentathletenil.com. Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Pride of The Western Plain as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction. Nothing in this communication is intended to constitute legal or tax advice.
HOW CAN I PAUSE, CANCEL, OR CHANGE MY CONTRIBUTION?
Logon to your account and then go to the Account page for instructions.
ARE THERE ANY LIMITATIONS ON NIL DEALS?
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against the University of South Dakota values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Pride of the Western Plain seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.
IS PRIDE OF THE WESTERN PLAN AFFILIATED WITH THE UNIVERSITY?
No, the collective is not affiliated with the University of South Dakota in any way. It is a third party created to work with the University of South Dakota student-athletes.
WHAT HAPPENS IF AN ATHLETE TRANSFERS OR LEAVES THE UNIVERSITY OF SOUTH DAKOTA?
While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a university, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.
CAN I REQUEST OPPORTUNITIES TO ENGAGE WITH CERTAIN ATHLETES?
Yes – businesses and individuals can request specific NIL deals with athletes. Go to the Contact page to get started.
WHAT TYPES OF NIL OPPORTUNITIES DOES PRIDE OF THE WESTERN PLAIN HELP ACTIVATE?
Pride of the Western Plain offers the University of South Dakota student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!
ARE CONTRACTS WITH STUDENT-ATHLETES EXCLUSIVE?
No, contracts are not exclusive. We want all student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
ARE ALL STUDENT-ATHLETE OPPORTUNITIES THE SAME?
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Pride of the Western Plain seeks to provide equal opportunities for both male and female student-athletes.
WHAT IF I’M INTERESTED IN GIVING A LARGER CONTRIBUTION?
Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution" link on the membership page. Contributions can be specified for specific sports, programs and activations.
CAN I SELECT WHAT SPORT MY CONTRIBUTIONS SUPPORT?
Yes, anyone who is a member of the collective can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).